SMN Toolkit
Applied to every SKU below in the Unified Vendor column (e.g. Primo Brands).
Paste one Staples Business SKU per line. The brand for each is looked up automatically.
1. Topsort Accounts
Add every account this vendor has, including name variants. Assortments often differ between them.
2. Vendor SKU List
The list the vendor sent. Paste clean SKUs or a messy copy, both work.
Drop a .csv or .txt file on the box above, or
3. Run Analysis
Campaign details
Enter any two values, then Calculate to solve for the third.
Total cost of campaign
The full budget spent. Solve for this using CPM and impressions.
Cost per 1,000 impressions (CPM)
Rate paid per thousand impressions. Solve for this using cost and impressions.
Number of impressions
Total impressions delivered. Solve for this using cost and CPM.
Flight dates
Topsort takes duration in weeks, so this converts the flight into days and decimal weeks.
Campaign start date
First day of the flight.
Campaign end date
Last day of the flight. Counted as a live day.
Total budget (optional)
Adds weekly and daily pacing, plus ROAS targets to compare against the Topsort forecast.
Both calculators side by side. Values carry over from the individual tabs, so you can move between views without re-entering anything.
SPA Forecast
CPM Calculator
Used to name the file only. It is not written into the CSV.
Paste anything: a raw site copy, a clean list, a spreadsheet column. Only the SKUs are pulled out.
Drop a .csv, .txt, or .xlsx file on the box above, or
Each site lays its listings out differently, so pick where the copy came from.
Select the whole search or category page and paste it here. Only the item numbers are read, model numbers are ignored.
Used on the cover of the report and in the file name.
Drop the .xlsx or .csv export. Columns are detected automatically and shown below so you can check them before building.
Drop the insertion order export. Empty columns are removed, contact details are trimmed, and a readable Type column is added.
Paste a messy copy from Staples, Topsort, or anywhere else. Product names, prices, buttons, and HTML entities are ignored.
Paste one item per line
Paste one SKU per line